Dear Dr. DAM: Brand Control for Creative Services at National Hospital

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DEAR DR. DAM:  I’m Kristi… pardon me, but I think it’s funny I’m calling you doctor because I work for one of the largest children’s hospitals and pediatric research centers in America.  As the Creative Services Manager, I’ve worked with various digital asset management systems and creative software solutions before.  I’m unhappy with the current hosted vendor largely because of the lack of segmentation and control, in addition to a tremendous lack of support.  We’re looking to make a switch to a hosted DAM provider that offers greater customer support.  Also, we do multiple photo shoots per week with two full-time on-site photographers and an outside agency.  We’ve struggled to pass along photos to the different people who need to review them.  It would be nice to have an online photography approval system.  We’re under contract with our current vendor until Q1 of next year, but hoping you can shine some light on a better solution.

DEAR CREATIVE KRISTY:  There’s no ignominy in the doctor reference.  We can all be masters of our own domain and subject matter experts.  I’m happy to assist in your evaluation of digital asset management solutions, particularly a DAM SaaS solution that can offer varying degrees of user segmentation based on roles and controllable permissions.  The Widen solution can of course offer you robust user management capabilities and backs their product with industry-renowned customer support.  If at any point you need help, you and your users are just a phone call, email or instant chat away.  As for the photography workflow management portion of your needs, Widen’s Backdrop can serve the as front-end to your DAM system offering collaboration between your creative team, photographers and agencies.  Last, don’t fuss about the contracts because Widen will not lock you into a long-term contract, their pricing options are flexible and they promise to earn your business every month.  Cheers!


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