Dear Dr. DAM: Build Our Assets a Home

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DEAR DR. DAM:  I’m the corporate marketing manager for a national home builder and we need a collective site to pull assets together with metadata and folder structure.  Our DAM needs are mostly for internal use, but we have three outside agencies that also need access to our images and ability to collaborate with our internal teams.  Our photo assets are scattered with three separate locations of similar data.  We also are beginning to use video now more than ever for our promotional efforts online and to build our business branding.  Because we’re growing and we have needs internally and externally, we’re only considering web based DAM solutions.  How does Widen stack up?

DEAR ASSETS NEED A HOME HEATHER:  Widen’s web based DAM will suit you well.  You’ll have one central location for all your photos, videos and marketing collateral.  Plus, since you can store anything digital, you might see benefits by using it in other areas outside of marketing.  Your agencies will find it easy to use and it will help both sides work more efficiently by being able to find and share exactly what is needed.  Widen’s video asset management capabilities will help you be a better marketer as you’re able to easily repurpose hi-def videos to multiple channels be it online or broadcast. 


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