DEAR DR. DAM: My name is Tim and I run a tool and equipment distribution warehouse. It’s a pretty competitive industry; however it’s an industry that is often reluctant to adopt new marketing strategies and technologies. I’m looking for ways to leverage smart marketing to improve our competitive advantage and strengthen dealer relationships. We work with dozens of manufacturers and about half of them supply us with their product images to use. However, I’m looking for ways to create an advantage by delivering these images to our dealer network and allow them to create their own branded marketing materials.
DEAR COMPETITIVE TOOLBOX TIM: I like the initiative you’re taking here to bring smart marketing software to help smart marketing create a greater competitive advantage. The Widen Media Collective digital asset management and media building software will help you centralize all the images supplied by your manufacturers and grant your dealers the authority to easily create customized, branded promotional materials. Best of all, the web-based DAM system is easy-to-use and web-based, which means there is no learning curve or software to install for your dealers who may be reluctant to adopt marketing technology.