DEAR DR. DAM: My name is Rhonda, and I head up the creative services for a manufacturing firm. We crank out hundreds of product images each month for our web marketing presence, catalog and sales teams. My department flat out has a problem with organization, particularly when it comes to managing projects and storing files and versions so they can easily be retrieved. Many files are lost or unused because they can't be found. It becomes very difficult for me to get a handle on the status of all of our projects. The paper trail is confusing and the finger-pointing game begins when work must be redone. I need more work, not re-work!
DEAR RE-WORK RHONDA: I understand what you are going through. You need to be able to work smarter, not harder. I recommend you check out Widen's creative software solutions, like digital asset management to store and retrieve files and integrated project management and collaboration tools to track changes. Widen's digital asset solutions will help you improve productivity and organization. It will also help you control your timelines and foster better communication within your department, not to mention the sheer increase in your advertising and production ROI with greater ability to repurpose existing work.