Dear Dr. DAM: Is an on-demand digital asset management solution as easy for I.T. as it sounds?

by ,

DEAR DR. DAM:  I’m Dee, the director of I.T. for an action sports / entertainment program broadcasting on cable TV.  We represent and promote about 60 entertainers in addition to our company’s brand on television, websites, YouTube and sports merchandise.  For starters, we need a web based digital asset management system to store and manage profile photos, action shots and radio spots.  We anticipate this digital media library to grow quickly as our organization continues to gain popularity.  We offer merchandise to a distribution network of 70 different retailers (both online and brick-and-mortar) who need access to our marketing materials.  Radio and print media groups will also have access to photos, bios, promotional copy and 30-second radio spots.  This on-demand digital asset library sounds like a perfect fit… is it too good to be true?
  
DEAR EASY FOR I.T. DEE:  This sounds like a problem for I.T.  You see, the problem is this is a completely “hands off” project for you.  Widen is going to make it so simple for you that all you need to do is appoint the administrators.  You don’t even have to touch a server, install or upgrade anything on your floor.  Good choice for pursuing an on-demand digital asset management system.  Widen will even help with the DAM system rollout with promotional materials geared up for rolling out a marketing software system to the sports and entertainment industry.  That’s only where the “service” in Widen Software as a Service begins.  You’ll receive individual training sessions for your administrators and end-users.  You can even provide users with a training video showing them the system basics that Widen’s team of videographers will do for you.  Also, whenever you have a question or a problem, you’re only a phone call, email or instant chat away from an answer by Widen’s help desk staffed in Madison, WI.  Not only will you get the answer, you’ll likely even learn a thing or two.  In a tough economy, an on-demand DAM system will help you create efficiencies to better utilize human and technical resources as well as save you money.  Expect an ROI within 4-7 months.  I’m sure you got plenty of other items on your plate, so check this one off your list.

Dr. DAM

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started