DEAR DR. DAM: I’m Dee, the director of I.T. for an action sports / entertainment program broadcasting on cable TV. We represent and promote about 60 entertainers in addition to our company’s brand on television, websites, YouTube and sports merchandise. For starters, we need a web based digital asset management system to store and manage profile photos, action shots and radio spots. We anticipate this digital media library to grow quickly as our organization continues to gain popularity. We offer merchandise to a distribution network of 70 different retailers (both online and brick-and-mortar) who need access to our marketing materials. Radio and print media groups will also have access to photos, bios, promotional copy and 30-second radio spots. This on-demand digital asset library sounds like a perfect fit… is it too good to be true?
DEAR EASY FOR I.T. DEE: This sounds like a problem for I.T. You see, the problem is this is a completely “hands off” project for you. Widen is going to make it so simple for you that all you need to do is appoint the administrators. You don’t even have to touch a server, install or upgrade anything on your floor. Good choice for pursuing an on-demand digital asset management system. Widen will even help with the DAM system rollout with promotional materials geared up for rolling out a marketing software system to the sports and entertainment industry. That’s only where the “service” in Widen Software as a Service begins. You’ll receive individual training sessions for your administrators and end-users. You can even provide users with a training video showing them the system basics that Widen’s team of videographers will do for you. Also, whenever you have a question or a problem, you’re only a phone call, email or instant chat away from an answer by Widen’s help desk staffed in Madison, WI. Not only will you get the answer, you’ll likely even learn a thing or two. In a tough economy, an on-demand DAM system will help you create efficiencies to better utilize human and technical resources as well as save you money. Expect an ROI within 4-7 months. I’m sure you got plenty of other items on your plate, so check this one off your list.