DEAR DR. DAM: I’m Sean, a web marketing manager for a sportswear apparel manufacturer and retailer. We currently have three e-commerce websites and expanding to six by the end of the year. We also do a print catalog each year. We have over 20,000 sku’s and multiple images for most of them. Version control has historically been a nightmare. We need to provide access to our product images to over 1,000 users – some with more repeat usage than others. I need to provide our catalog customers with self-serve access to our corporate image library. I turn to a web-based distribution model with an easy-to-use portal so our customers can efficiently respond to hot market demands.
DEAR SPORTSWEAR SEAN: Did I mention Widen works with a number of top apparel brands? Widen marketing software and premedia services will help you create, manage, version, distribute, publish and track all your digital apparel samples. In fact, Widen has a whole department that specializes in supporting apparel marketers. Visit Widen’s video testimonials to hear how Widen has helped the Adidas Sports Licensed Division with market advantage, sales enablement and speed to market.