Dear Dr. DAM: Marketing Agencies Have Bigger Fish to Fry than Image Management

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DEAR DR. DAM:  My name is Patrick, Director of Premedia at a mid-sized marketing agency.  I have an extreme problem providing and controlling access to our digital files.  I have a number of internal departments that require different levels of access and our current method of using an internal shared folder is driving me nuts with all the problems we encounter just trying to keep things organized.  We do a high amount of direct mail pieces and need an efficient way for my team and clients to review the prints.  How can something so basic be so difficult to handle?

DEAR PERPLEXED PATRICK:  You would think that everyone would be utilizing a web-based digital asset management system by now...  just kidding.  Your prescription calls for a central repository with role-based access controls, complete with on-the-fly file transformations and a project collaboration component.  With Widen marketing resource management features, you have the ability to upload proofs for internal and external review and approval tracking.  I caution you of the intense spike in productivity you may experience by cutting out much of the manual labor dealing with content management and structure.

Dr. DAM

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