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Dear Dr. DAM: My Engineering and Construction Company’s Image Management Process is Doomed

by Dr. DAM, August 10, 2009

DEAR DR. DAM:  I’m Eddy, the director of corporate marketing with a large engineering, consulting and construction company and I’m working with our I.T. business analyst to find a solution to our current digital image management process—which is doomed.  We’re leading an initiative to find a better digital media management system to manage and share images and marketing collateral.  We have nine different locations throughout the US and we’re in dire need of a more organized approach to share approved imagery with our marketing and engineering folks around the world.  We’re losing a lot of time and money chasing our tails with materials that we don’t even know exactly where they are. 

Our corporate marketing team wants to be able to drive brand consistency while doing a better job of capitalizing on the money spent on purchased images we know exist somewhere, but cannot locate.  Right now, we’re just using a shared network drive and it demands a lot of our designer’s time to fulfill requests for images.  We are also having issues with our marketing collateral containing outdated info and need to develop a more accurate process for customizing brochures with different pieces of information.  We currently use another enterprise software vendor for content management and looked into the DAM plug-in but that would cost us $100K+, which is out of the question.  We want a hosted digital asset management system because we don’t want to deal with our own internal servers anymore.  Please point us in the right direction.

DEAR ENGINEER A NEW DAM EDDY:  Looking toward a hosted DAM is a smart alternative, particularly in these times.  There are no major expenditures on hardware or expensive upgrades/add-ons to purchase.  The Widen hosted digital asset management system provides you with your own branded web portal to drive your corporate branding initiative.  Plus, you’ll get free software upgrades on a quarterly basis for as long as you’re a customer.  Your designers will enjoy more time to concentrate on what they set out to do because your agents will be able to fulfill their own requests.  No more purchased images will fall through the cracks as a new DAM system will greatly help you improve organization and accountability.  The Widen Media Collective includes a project collaboration module to route images and documents for comment and approval tracking.  And, the media building app will help your users produce custom marketing collateral using images and content fit for the situation.  You’ll enjoy the ability to run usage reports and see where your users are and what’s being downloaded.  Get ready for a change because you’ll start realizing an ROI within a few short months.  

Dr. DAM

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