DEAR DR. DAM: I’m in IT and my colleague is in marketing with a health insurance company. We’re Salesforce.com customers and looking for other types or marketing software on the Appexchange. We stumbled on a digital asset management solution integrated with the Salesforce.com CRM. We service 3,000 agents nationwide with sales and marketing collateral including PowerPoint presentations, sales scripts, radio spots and direct mail among other digital media. We currently have an advertising library with a catalog of custom templates for our agents to place orders. Most of the sales collateral distributed has been created by our field sales force, which has created a lot of redundant efforts and lack of control.
We have assets scattered in various locations and our lack of brand control is beginning to show. We’re looking to scrap our current library and take a “push-down” approach with sales collateral to come from marketing and supplied to sales agents to better control our brand. However, we do want our collateral to be customizable by field agents within certain parameters. We’d like to role out a program in time for our national sales conference this winter and provide training to our agents at that time.
DEAR CRM & DAM COLEEN: If you want to “insure” brand control and consistency from marketing to your field sales agents, then Widen’s digital asset management solutions for Salesforce.com are the way to go. By the way, Widen is the only Digital Asset Management system integrated with the Salesforce.com CRM. Your field sales reps will be able to work directly within the application and send digital media directly to their contacts with just a few clicks. They will also have the ability to customize sales collateral specific to each selling situation, but within marketing-set parameters. As a pair of software as a service solutions, you’ll like the combination of Salesforce.com and Widen.