DEAR DR. DAM: My name is Betty and I'm the MarComm manager of a kitchen & bath fixture manufacturer. We have a section on our website for dealers to get lo-res images and marketing materials. It seems to be working ok--anything's better than what we had before. But, I want to know what else is out there that would let me to get sales collateral and hi-res images into the hands of our dealers and press contacts. And, it would be nice to see who's actually using our materials.
DEAR BETTER SYSTEM BETTY: You bring up a very good topic. Posting images and materials on your website can be very limiting in terms of types and number of files, delivery, updates, and tracking. It can be very frustrating when you must manage multiple file formats of the same file, especially when your webmaster or IT department does not update the website with the changes. You lack the ability to generate usage reports or set restrictions on access privileges. While posting images on your website is a great first step, I recommend looking into Widen's Digital Asset Management solution for your corporate image library. The single largest reason to consider a change is that your system is incapable of adapting and growing with the ever-changing demands of the marketplace.