Dear Dr. DAM: Outdated information is flooding the marketplace

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DEAR DR. DAM: My name is Floyd and I work in marketing for a company that carries several different brands. There's dozens and dozens of distributors and dealers nationwide that sell our products, and we've put a lot of effort into developing our marketing channel mix. With a recent revamp of our brand collateral, I realize how difficult it is to get our updated materials out to the masses. We've updated our corporate and dealers only sites, in addition to all-new branded promotions. I've urged our distributors and dealers to follow suit in collecting and using all of the new stuff. It's obvious from our current market presence that it's no easy task. Outdated information is flooding the marketplace! Please help!

DEAR FLOODING FLOYD: I understand what you're going through. It really is up to you to make it easy for your sales channels to promote your products. Redundant and outdated information can confuse your customers and make you, as the marketing lead, look bad. This is where you can be a champion in your organization, with the help of Widen. Widen's digital asset management and sales enablement tools can help you keep your materials and messages current while making it easy for your distributors and dealers to access and use the latest and greatest assets. Not only can you keep materials current, you can ensure the right file formats are used for the right purpose, helping to control brand consistency and integrity in your mix while extending brand recognition.


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