Dear Dr. DAM: Outsourced Digital Asset Management for Global Company

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DEAR DR. DAM:  I’m Ozzie, the marketing manager for a very small marketing department at an international iron ore supplier based out of Australia.  Our marketing efforts are quite focused, but we have thousands of locations of imagery.  We need a digital asset management system that is easy to use and doesn’t require a lot of specialized training for every day users.  Plus, it helps if it’s easy to administer.  Ideally, our outsourced provider could setup the system without a lot of hidden professional services fees.  Any system we choose needs to scale to accommodate increasing amounts of images and videos, be web based for international accessibility and enable us to quickly transition from our existing desktop/workgroup solution. 


DEAR OUTSOURCED DAM OZZIE:  You’ll be up and running quickly with an easy to use DAM SaaS solution from Widen.  Plus, you’ll love the fact that Widen doesn’t make you feel locked into a system since it’s a month-to-month subscription-based service for their web based DAM system.  That should make you feel more comfortable about their support services since Widen will earn your business every month.  What kind of costs and services am I talking about?  How about: IT infrastructure, critical need bandwidth, storage, upgrades, training, setup, ongoing support and reconfiguration of the system.  Widen rolls this all into the monthly subscription.  Good luck in your decision!

Dr. DAM

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