Dear Dr. DAM: Rich Media Management for better Email Marketing Deliverables

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DEAR DR. DAM:  I’m Sampson, the web marketing manager for the world's leading source of independent news and information about the Olympic movement.  Every day, via the internet and email, we deliver the most up-to-date news on issues affecting the Olympics.  Email subscribers are alerted on developments via e-bulletins each day.  We’re in need of a rich media management system for images and videos used online and for our print magazine.  We currently house 55,000 assets on a local server using a file folder structure, but as you can guess it’s difficult to find assets.  Our #1 pain is the time it takes to locate and convert assets.

DEAR SUBSCRIBERS RULE SAMPSON:  A Widen web based DAM system would suit you nicely.  Even for a small internal workgroup it will help you drastically increase efficiency in providing the most current content to your subscribers.  Widen’s price point is more in the ball park of what you’d want to spend.  You’ll be increasing your subscriber base with the amount of quality interactive content you’ll be able assemble by increasing efficiencies in the management and distribution of this content.


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