DEAR DR. DAM: I’m Ray, the national sales manager for an industrial products manufacturer – we’re best known for our work with retractable rooftops for stadiums. I’m working with our marketing team to get our sales resources online for our remote sales and distributors. Since we have a lot of technical information that goes along with our products, it’s important that we’re able to easily distribute our sales and marketing collateral and training materials quickly and efficiently. We have multiple server storage locations now and we’re looking to get it all online with the ability to control who has access to what. Our administrators of such a system also want to be able to control versions and track usage. Currently, we have about 50 remote sales reps and a distributor network spread over 100’s of locations across North America. We deal with a lot of images and PDFs, but we’re using more video for presentations and training. We’ve looked at several other digital asset management software products, but we’re unsure who’s got the best offering for the price.
DEAR KEEPING THE RAINOUT RAY: You’re needs are best served by a web based DAM system aka DAM SaaS. That’ll take care of managing IT infrastructure as well as regular automatic upgrades. Widen’s security model for roles and permissions is robust and easy to administer. Plus, you’ll be able to see who accesses what assets. You’ll be online in no time and your salespeople won’t have any issues learning the new marketing resource.