Dear Dr. DAM: Store multiples no more

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DEAR DR. DAM: My name is Dan and I'm frustrated with my constant duplication of efforts. Every time one of our sales reps or dealers needs an image I have to find it, convert it to the proper format and either email the file or burn it to a disc and ship it overnight. We have some product images on our website but, with that, we have to store multiple formats. We can't even offer hi-res images because our web server can't handle it. As you can imagine, it really takes up a lot of my time to make sure everybody gets the right files. There's hundreds of people who need access to thousands of files on a regular basis, how do I get some relief?


DEAR DUPLICATING DAN: Store multiples no more! Check out Widen's digital asset management solution. Widen stores one master hi-res file and converts on-the-fly to the proper format for the intended use. Users access the file they need, on-demand, without having to go through you. You can focus on your core competencies, while your sales channels can easily get the promotional materials they need to sell your products.

Dr. DAM

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