DEAR DR. DAM: My name is Dan and I'm frustrated with my constant duplication of efforts. Every time one of our sales reps or dealers needs an image I have to find it, convert it to the proper format and either email the file or burn it to a disc and ship it overnight. We have some product images on our website but, with that, we have to store multiple formats. We can't even offer hi-res images because our web server can't handle it. As you can imagine, it really takes up a lot of my time to make sure everybody gets the right files. There's hundreds of people who need access to thousands of files on a regular basis, how do I get some relief?
DEAR DUPLICATING DAN: Store multiples no more! Check out Widen's digital asset management solution. Widen stores one master hi-res file and converts on-the-fly to the proper format for the intended use. Users access the file they need, on-demand, without having to go through you. You can focus on your core competencies, while your sales channels can easily get the promotional materials they need to sell your products.