Dear Dr. DAM: University PAM - Photography Asset Management

by ,

DEAR DR. DAM:  I’m Pam, the photography manager for a university and I’m in the early stages of understanding digital asset management systems and what’s out there.  My number one pain is not having an effective archiving and retrieval system in place.  All of our photographs are stored on hard drives with back up on CDs/DVDs and some offsite tape.  We have over a terabyte of data and have limited tagging of our photographs.  The university marketing and news departments need access to our photos on a regular basis.  Can you help me choose a photo asset management software solution?  We need something that allows us to collaborate effectively and is secure and scalable.

DEAR PHOTO ASSET MANAGEMENT PAM:  I like the initiative you’re taking to investigate better ways of managing the photographs for your university.  May I suggest something that is both a photography workflow management application and digital asset management software?  Widen’s Backdrop – photography routing and approval application – will help your different departments collaborate on photos before they are to be used.  Backdrop integrates with Adobe Lightroom and Widen’s web based DAM, which of course is secure and scalable.


comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started