DEAR DR. DAM: Hello, my name is Wendy, and I help manage the marketing department of a company that distributes footwear across the country. We got on board with DAM some time ago because it was the only way to work with our truly vast corporate image library. To say that we deal with a large number of items is putting it lightly. We literally distribute thousands of shoes, sandals, sneakers, boots, and more to hundreds of dealers. We used to send out printed catalogs but these have been replaced by greener, cheaper electronic documents and websites. In addition to catalogs, I would estimate that our marketing department puts out maybe 5,000 images per week. I say all of this because I want to give you an idea of our situation and why we so desperately need better digital asset management tools.
As a result of our dire need for DAM, we went with one of the first vendors we came across. The price seemed to be right and because they could set up the system in a matter of weeks, we were happy to purchase their product without much deliberation. Lately, though, I have been feeling this growing ball of worry that we made a huge mistake. Although the DAM system worked at first, it seems to have become a giant dumping ground with little organization and the performance is suffering. Moreover, we don't know how to fix it! Our IT people have been going kind of nuts trying to help and now we need another server for our constantly growing mega-collection of footwear images! I think we need a better system or at least some serious help with our present DAM system. What can we do?
DEAR AT WITS END WENDY: I feel your frustration and agree that your problem lies within the DAM system you are using. From what you have said, I get the impression that your DAM provider just set up the system and left your company to its own devices. The problem with this approach is that you are left with trying to figure out how to make the most out of your failed DAM software, how to store huge numbers of assets, and how to make the system work when it slows down or breaks. You don't get any needed updates either. Worst of all, I know you’re feeling trapped because you have nobody that can help. Fortunately, there is an easy fix to your problem and it’s called "Software as a Service". Get DAM as a service and not only will you get a stable DAM platform that will evolve with your business, but you’ll get the help and support you need to help many of your performance issues disappear. It’s never too late to think about switching DMA providers and by taking SaaS DAM seriously, you should get the help to do what you need to do.