DEAR DR. DAM: My name is Ted and I'm the marketing manager of a company with a small marketing department. Our sales network is very spread out. We rely on remote salespeople, and nationwide distributors and dealers to sell product. They rely on our marketing materials to help them do it. Sometimes, I almost feel like we're working in the dark...I need a better handle on what materials are used, where and when they're used, and who's using them. Do you know of a solution? Basically, I want to know who's got my stuff?
DEAR TRACKING TED: I recommend you check out Widen's digital asset solutions. Not only will it help you store and distribute your marketing materials more efficiently, it serves as a powerful marketing resource management tool. Widen's system comes with a complete set of standard and customizable reporting tools. This functionality allows you to track users, assets, and asset orders so you can have full knowledge of who's using your stuff, what's popular, and which markets are being served. Moreover, Widen's Trend Graphs automatically display trending data so you can analyze the valuable marketing information without doing any work.