To elaborate on the previous post about executive benefits of digital asset management solutions, here’s a little more detail how the right marketing technology with the right deployment can enhance marketing productivity:
- Concentrate on core marketing tasks at a tactical level instead of filling tedious requests.
- Automate time-consuming day-to-day tasks that are taken care of by digital asset management systems.
- Increase interdepartmental collaboration between creative, marketing, communications, sales and service.
- Improve communication with external partners (creative and marketing agencies) and sales channels (distributors, dealers, franchisees, branches, offices, etc.)
- Gain insights and intelligence to marketing asset usage such as asset popularity and user activity to gauge past decisions and help with future decisions.