Dear Executive, Digital Asset Management Enhances Marketing Productivity

by ,

To elaborate on the previous post about executive benefits of digital asset management solutions, here’s a little more detail how the right marketing technology with the right deployment can enhance marketing productivity:

  • Concentrate on core marketing tasks at a tactical level instead of filling tedious requests.
  • Automate time-consuming day-to-day tasks that are taken care of by digital asset management systems.
  • Increase interdepartmental collaboration between creative, marketing, communications, sales and service.
  • Improve communication with external partners (creative and marketing agencies) and sales channels (distributors, dealers, franchisees, branches, offices, etc.)
  • Gain insights and intelligence to marketing asset usage such as asset popularity and user activity to gauge past decisions and help with future decisions.

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