For a little support on the previous post about executive benefits of digital asset management solutions, here’s more detail on how the right marketing technology with the right deployment can help marketers leverage investments in existing marketing materials:
- Repurpose, reuse, and reinvigorate existing marketing materials with ease.
- Increase advertising ROI with the ability to easily access and use existing assets on a global scale.
- Easily distribute materials to multiple sales and marketing channels at the same time.
- Efficiently convert assets for use across multiple online and offline mediums.
- Centralize and manage existing materials to know what exists, reducing redundant work from asset re-creation.