Digital asset management: a bright idea for higher education

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When we think of marketing and communications software, we tend to think of tools used by advertising agencies, manufacturers or retailers. Those same tools, however, are used all the time to meet the needs of educational institutions.

To highlight the benefits of digital asset management (DAM) software in higher education and show how a diverse sampling of three schools are using digital asset management to make their asset workflows more efficient, I recently contributed this piece to CMS Wire:

Digital Asset Management Streamlines School Spirit

When people think about the institutional challenges faced in higher education, they might consider graduation rates, diversity, research and fundraising. We all know there’s a lot going on at colleges and universities, but many might be unaware of the marketing and public relations side of running a top-notch school.

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Naturally, all this activity means a virtually constant generation of digital media related to the institution and the brand. As in any other kind of organization, colleges and universities have digital asset libraries (containing images, videos, presentations, illustrations, audio, documents and other file types) that can grow to the point where managing, tracking and governing the use of those assets becomes unwieldy without specialized digital asset management software.

The piece goes on to show how DAM software is used at Corinthian Colleges, Inc., the University of Georgia Terry College of Business, and an anonymous university in the northeastern U.S.

You can read the rest of it here.

Universities are unique environments in a lot of ways. But that's often precisely the reason they have such great need for DAM software.

Are you in higher ed communications? What do your asset management workflows look like? If you have questions about how you can reap some of the same benefits as these three universities, contact us or request a live demo of our SaaS DAM system.

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