Digital Asset Management Analogies – Getting Organized

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When we talk with people about digital asset management, we’re often using techy jargon and fluffy marketing-speak to help marketing and IT teams understand the value of using digital media management systems for their images and videos. This time around, we’ve decided to relate DAM software technologies to everyday encounters and common conveniences. This video kicks off a new series on “DAM Analogies from the Widen CEO on the Beanbag” (for those that follow my tweets @mgonnering we recently made a purchase from focusing on “getting organized.”

In this analogy, I relate getting organized with your images, videos and marketing materials in a DAM system to the use of storage bins and totes for all your stuff in your basement. Check it out and stay tuned for more DAM analogies. Leave a comment or tweet @mgonnering to provide your best DAM analogy.

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