Digital Asset Management Analogies – Tool Shed

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Widen continues the Digital Asset Management education series of "DAM Analogies” with “DAM is like a tool shed.” In this video, shot outside the Widen headquarters in Madison, I talk about how DAM is an essential tool for marketing and sales teams. Widen marketing and sales teams use a SaaS pack of tools from leading providers including, Google, ExactTarget, Compendium, Success Factors and our own Widen DAM software. Equally, DAM is like a tool shed because it houses other marketing and sales tools in the form of digital media - images, videos, brochures and other materials – used to assist with marketing campaigns and sales activities. Like a tool shed, DAM allows you to organize your tools and provide access to anyone who needs them to execute marketing programs.

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