Digital Asset Management and Brand Consistency

by ,

Watch the video compilation from several marketing professionals discuss how digital asset management supports brand consistency.

In the first segment, Michele Bedard, Vice President of Marketing, Sub-Zero, Inc. and Wolf Appliance, Inc. talks about how Sub-Zero and Wolf are all about the brand experience. For that reason, it is important to have brand consistency so the “brand” looks and feels the same from whatever source a consumer or partner would see it. Web-based digital asset management tools provide representatives in the field and/or channel partners, access to use the latest brand-approved digital assets – images, videos and marketing/promotional materials – from anywhere in the world.

As a bonus to ensuring enterprise-wide brand consistency, Sub-Zero and Wolf have more distributors and dealers using their advertisements and promotional resources that fit within the corporate campaigns. Thus, they get more return on their advertising investments with extend the reach and utilization of corporate-branded materials further down the marketing supply chain.

Plus, the corporate marketing departments and individual distributor/dealer networks are more efficient and effective in their collaborative marketing communications functions. The centralization of all images, videos, ads and marketing materials allows Sub-Zero and Wolf to have greater control in managing access to digital assets in addition to greater ease in managing the obsolescence of digital assets.

In the second segment, Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC, explains that the Widen DAM solutions offer up the ability to have 100% brand consistency. In this economic climate where staffs are lean and staffs have numerous other responsibilities, DAM or brand asset management software provides Knaack corporate marketing with a safeguard.

As the person responsible for the Knaack marketing operations, DAM serves as a “brand guardian.” No matter what a channel partner, marketing agency, internal or external user needs, they will get an asset that is current, one they can use, and use it in whatever format they need to complete the project.

In the third segment, Jim Magruder, Senior Marketing Communications Manager at InSinkErator, provides testament to how DAM software helps maintain global brand consistency in keeping with the InSinkErator global brand guidelines. To a company whose goal is to offer the most state-of-the-art and innovative products, they have an innovative system to store, retrieve and manipulate digital assets management in a way that best supports the marketing of those products.

Watch more Widen customer interviews to learn more about how Widen Digital Asset Management software and premedia services support the roles of marketing and creative people.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started