This fourth video completes the series about why digital asset management should be atop a marketer’s list of priorities. In this segment, we talk about how centralized marketing organizations want and need to retain control of brand assets while empowering marketing partners to use them in ways consistent with branding guidelines.
Watch the video to learn more about how Digital Asset Management helps to maintain brand consistency.
Important steps to the successful discipline of digital asset management include breaking down the silos of marketing assets among various departments and user groups. By providing easy access to a central digital asset library, those that should have access will not put your brand at risk by piece mailing their own marketing materials in a manner that does not comply with brand standards.
DAM helps you connect the gap of the customer needing your images and videos with those responsible for creating and managing your brand assets. DAM supports creating and strengthening customer relationships plus enabling greater brand management with control, consistency and integrity throughout every channel.
Watch the other videos part of this series:
For more information, download the white paper: How DAM Can Help Achieve Top Marketing Priorities