Digital Asset Management at Colomer Beauty Brands Before Widen DAM

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This series of posts features a video interview with Nicole Askari, Graphic Designer/Art Director, at Colomer Beauty Brands. In this first video, Nicole talks about how chaotic it was with digital asset and brand management at Colomer before Widen. Prior to implementing the Widen web-based digital asset management system, the Media Collective, Colomer was burning images to disk, sending files through various web-based file sender tools that were not near as powerful, robust or scalable as what they found with the Widen DAM solution. There were a number of limitations and, consequently, there were a lot of redundant efforts in duplicating disks for their internal and external users who counted on Colomer brand assets for promotions and marketing collateral. Watch the video to learn more about digital asset management at Colomer Beauty Brands before Widen DAM.

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