Digital Asset Management at Oceania Cruises Before Widen

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This series of posts features a video interview with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this first video, Jason talks about the pitfalls with digital asset management at Oceania before Widen. Prior to implementing the Widen web-based digital asset management system, Oceania was using another proprietary DAM tool that wasn’t as powerful, robust or scalable as what they found with the Widen DAM solution. There were a number of limitations and, consequently, there was a lot of negative feedback from internal and external users who counted on Oceania brand assets for promotions and marketing collateral. Oceania did not have the ability to store, convert or transcode, and distribute high resolution images or video files, nor did their previous DAM system support the handling of PDF files and other corporate branding documents. Watch the video to learn more about digital asset management at Oceania Cruises before Widen DAM.

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