Digital Asset Management at Oceania Cruises Before Widen

by ,

This series of posts features a video interview with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this first video, Jason talks about the pitfalls with digital asset management at Oceania before Widen. Prior to implementing the Widen web-based digital asset management system, Oceania was using another proprietary DAM tool that wasn’t as powerful, robust or scalable as what they found with the Widen DAM solution. There were a number of limitations and, consequently, there was a lot of negative feedback from internal and external users who counted on Oceania brand assets for promotions and marketing collateral. Oceania did not have the ability to store, convert or transcode, and distribute high resolution images or video files, nor did their previous DAM system support the handling of PDF files and other corporate branding documents. Watch the video to learn more about digital asset management at Oceania Cruises before Widen DAM.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started