Digital Asset Management for Marketing

by ,

Digital Asset Management technologies have become essential to efficient and effective marketing operations in 2010 and beyond. DAM is linked to having a direct impact over the top marketing priorities for 2010.

Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice President or higher and have a minimum base salary of $160,000. The survey showed that the top priorities of the executives are: Marketing ROI, Customer Retention, Brand Loyalty,  Positioning/Differentiation, Branding, Customer Satisfaction and Social Media.

Slide 14 of the 2010 Marketing Trends Study by Anderson Analytics

Slide 14 of the 2010 Marketing Trends Study by Anderson Analytics showing the top marketing buzzwords or trends most important to marketing executives. View the full PowerPoint on SlideShare

It's interesting to note that Digital Asset Management (DAM) can have an important impact on each of these priorities specified by the top marketing executives themselves. DAM software addresses these priorities by providing a central repository for digital media files and a set of tools to store, manage the approval of, find and convert these files to increase their value in the marketing process. DAM systems also make complete or selected subsets of the organization's digital media resources easily available to authorized users such as sales representatives, channel members, the media, etc. These capabilities can have a far-ranging impact on the marketing organization and the enterprise as a whole.

Download the white paper to learn more about how Digital Asset Management can assist with:

  • Increasing return on marketing investments
  • Raising customer retention rates
  • Improving brand loyalty and brand consistency
  • Positioning and differentiating products
  • Increasing customer satisfaction

Download: How Digital Asset Management Can Help Achieve Top Marketing Priorities

 
 

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started