Training, reporting and analysis are key ingredients to the implementation and ongoing success of digital asset management systems. Widen is helping customers understand four ratios serving as key success metrics to digital asset management adoption. As a DAM Software as a Service (SaaS) provider, Widen is able to collect quantitative usage data from all customer deployments. The data can be applied to help customers compare numbers against historical activity within the same system or against historical activity across the entire customer base. The key ratios are defined below:
Digital Asset Activity Ratio: A comparison between the quantity of files that have been ordered and the amount of files stored in the DAM system. This ratio provides insight into the relationship between download activity and all the assets stored in the digital asset library.
Repurposing Ratio: A comparison between the active digital assets and the quantity of files ordered. This provides insight into the amount of content repurposing that is taking place over a period of time. Repurposing continues to be a key component of digital asset management value.
User Activity Ratio: A comparison between the total number of logins and the quantity of users that have logged in provides information about visitation frequency. This metric also provides insight into how frequently users visit to browse or check back on new branded materials.
Digital Asset Consumption Ratio: Comparing the quantity of files ordered to the users that logged into the system provides information on the amount of data being consumed by each user over a specific time period.
The ratios are further explained in this video from Widen CEO Matthew Gonnering – Digital Asset Management Best Practices and Ratios.