Digital Asset Management Tools: Your All-Purpose Pill For Marketing Pains

by ,

Repurposil - DAM software is a marketing panacea

For our Repurposil campaign, we wrote slogans that could almost fit into the kind of pharmaceutical advertising you see on TV. One of those taglines is “The asset conversion, management, permissions, publishing, posting, expiration, categorizing, searching, finding so you can sleep longer medicine."

Digital asset management tools offer more benefits than any pill, and even the side effects tend to be pretty desireable. They include things like quicker asset ROI, a bigger budget due to increased productivity, and more empowered marketing partners.

DAM systems’ benefits are numerous. Like the tagline says, they do things like:

  • Conversion: Automatic conversion of files to make it easier to use whatever assets you have.
  • Management: DAM makes it easy to manage a huge digital image library or other collection of assets.
  • Permissions: Administration control over assets ensures that users only have access to properly branded and up-to-date videos, images, and other marketing materials.
  • Publishing: Some DAM systems have catalogue production tools that make readying big books and other projects for print a breeze.
  • Posting: DAM software makes it easier to repurpose your assets for social media and Web use.
  • Expiration: A good DAM system lets you set expiration times, so access to files is cut off when their time has passed.
  • Categorizing: Keyword searches are great, but when people need to find assets by browsing through a library, only a DAM system with good categorization tools will do. The best providers will even help you make the most of categorization.
  • Searching and finding assets: Perhaps most importantly, users can quickly and easily find the assets they need at all times.
Sign up for your free user account at widen.com to experience why DAM software is the panacea for your marketing needs.

Topics: Resources

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started