This is the tenth video in the series of Widen customer interviews with Augusto Rovegno, Business Development & Programming Manager, at HSM – organizer of the World Business Forum and World Innovation Forum. In this video, Augusto talks about the digital asset management training experiences with Widen. Augusto talks about starting with the back end, admin side of the web-based DAM service. As the Widen Digital Asset Management training was handled in phases, they looked at how to structure user roles and their relationship to various asset groups, reporting, search structure and other core functionalities. Augusto confirms that the digital asset management training made the flexibility and scalability of the Widen cloud-based DAM system very apparent.
Augusto goes on to uncover how HSM uses DAM along their various lines of business – internally and externally. The digital asset management training helped HSM plan how to organize their archive material internally and for collaborative uses across several offices around the world intending to use the Widen Collective as the central source where they'll find any content that they've produced. Additional uses of the Widen web-based DAM system for HSM was to hold content that the individual offices had produced locally, assist with lead generation for audiovisual content sales, and serve as a link in current partnerships as the way to deliver content to clients anywhere around the world.