Bryon Zimmerman googled himself the other day and saw his name and face all over the web courtesy of Widen. We said to Bryon, “You know, Bryon, you volunteered to be a video case study to express the value of digital asset management solutions for agencies, marketing organizations and creative groups.” With that said, of course his face, name and video segments are everywhere because we (the Widen marketing team) use our own web based DAM technologies to publish our digital assets to the web.
That’s digital asset optimization (DAO) – Widen style. With the help of our DAM SaaS platform, our marketing team is able to repurpose the videos with just a few clicks to our own website, our blog hosted by Compendium Blogware, YouTube and other online destination sites. Within the Widen hosted digital media management system, we manage all our videos in one location – both the file and metadata (keywords, descriptions, file details, etc.), repurpose the file in multiple formats on-demand and deliver the file to multiple people and destinations in just a few simple clicks.
What’s even more impressive is the use of digital asset embed links to display images and videos across multiple websites, blogs, press releases, campaign landing pages, e-commerce sites and many other online locations. Anytime we need update the file in our DAM system, the videos and images are dynamically updated across all the channels in which they are published. There’s no need to create separate libraries or locations for assets to be published elsewhere. Updates are simple, painless and one time – one internet, one file.
Keep your eyes and ears open for more video segments from Bryon Zimmerman talking about Widen and digital asset management for agencies and marketing organizations. Thanks Mr. Zimmerman and ZDO for helping us show the power of DAO.