What do these things have in common? For Reebok NFL apparel, the answer is Widen. I don’t know how you spend your digital morning, but at 6:26 Central this morning I received an email from Packers Pro Shop featuring the official NFC Championship merchandise and apparel from Reebok. Next, I checked my Facebook and saw Football Fanatics ads also featuring "Packers 2011 NFC Champs" merchandise and apparel. What kind of Packer fan and Wisconsinite would I be if I didn’t take today’s opportunity to mention how Widen assisted with the process of bringing this Reebok NFL hot market apparel to you?
Email from Packers Pro Shop
Widen Digital Sampling and Digital Asset Distribution Process:
- Photograph neutral color physical apparel and head-wear samples in Widen photo studio
- Apply NFL team and league graphics according to Adidas Sports Licensed Division technical guidelines
- Upload digital samples to online digital asset library as unreleased assets
- Route samples to the Adidas Sports Licensed Division marketing teams for approval
- Release approved digital samples to Reebok NFL apparel retailers to prep marketing campaigns
- Hot market campaigns are launched for immediate e-commerce opportunities
- You can get your Packers apparel in time for casual Friday and the Super Bowl
Be sure to watch the Widen Premedia Services Video Case Study on Digital Sampling and Color Retouching.