Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services
Shopping online is risky. Customers rely on relatively small, 2-D product images to get an idea of the actual 3-D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other feature than what was derived from the image.
If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. Common concerns include those dealing with size and color.
For example, here is a jersey that was shot in our digital photography studio:
This image of the actual product would not sell very many jerseys. The Widen Digital Sampling department spruces it up a bit and changes the team and player for the client to make it look like this:
High quality images can help ease customer fears, uncertainties, and doubts, reduce the rate of return, and also improve overall customer satisfaction.