Efficiency, A Hallmark of DAM

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Marketing is an essential factor for generating sales but it has been unfortunately associated with a principle obstacle throughout history. This major problem with marketing has always been related to inefficiencies and difficulties in being able to adequately assess how well marketing campaigns work as well as the degree to which they generate ROI.

Inefficiencies in marketing are often related to lack of centralization and communication between marketing teams in the absence of Digital Asset Management tools. For example, one group of marketers (Team One) could be working on a project similar to one that another group (Team Two) had already worked on in a different region but they don’t have easy access to their knowledge and experiences. Even if the members of Team Two are happy to help Team One by providing them with materials that worked or are willing to talk about what didn’t work, they probably don’t have the time to meet with Team One to discuss their challenges, successes, and failures.

Efficiency, A Hallmark of DAMThere is also a good chance that many team members live in geographically separated areas and that Team Two are already busy working on another campaign. So, even though a great deal of time, effort, and resources could be saved and an improved, evolved campaign could be more quickly launched by drawing upon everything that Team Two had learned, due to not having a centralized, easy means of communicating and sharing experiences and resources, Team One ends up pointlessly going through the same time consuming, expensive process as Team Two.

After Team One races to launch their campaign, then the main questions pertain to assessing the value of their efforts. Did their time and efforts generate sales? What was the ROI if any? How do these measure up with results of the similar campaign carried out by the other team? Once again, accurate answers to these very important questions are in large part related to the degree to which Digital Media Asset Management is used for organizing assets in a central and easy to manage location as opposed to physically storing marketing assets in more than one area. The reason for this is because once digital assets management is used, marketing assets are so easily controlled and managed that it becomes feasible to analyze and assess the functionality and ROI of various assets as well as categories of assets.

Likewise, with digital marketing assets being “housed” in a centralized, easy to access, online manner, members of Team One wouldn’t need to waste the valuable time of Team Two to draw upon their experiences. Instead, with image asset management, members of Team One can simply access the marketing materials from similar campaigns to check notes left by past users as well as ROI analytics of those assets to make educated choices about which marketing assets to use, avoid, or improve upon.

Try a demo of the DAM sandbox developed by Widen to see how their Software as a Service solutions can improve efficiency.

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