Announcing Entries: A New Way to Manage Product Information

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective^Ⓡ app to manage your product content.

What is Entries?

Core to our product information management (PIM) capabilities, Entries organizes your product information, marketing copy, and digital assets in one user-friendly interface.

Here’s what you can do with Entries:

Import product data to a user-friendly interface

Import product data from your ERP and PLM systems into Entries to provide role-based access across your business.

Add copy, related digital assets, and pricing information

Organize what customers will read, see, and hear about your products in one view.

Automate workflows to launch products faster

Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.

Deliver up-to-date product content from one source

Syndicate product data to e-commerce, print publishers, websites, and other channels.

Why PIM is important

The key is that every piece of information associated with a product lives in one master profile. This eliminates redundant data entry, introduces self-serve access to product information, and speeds up distribution. There’s no more uploading and downloading assets to multiple systems or dragging various files into a maze of shared folders. If product information or content is updated in the master profile, the data can be syndicated again from this one location, saving time and ensuring accuracy.

“Online, the information and content you provide to e-commerce sites, reviewers, influencers, and other publishers ultimately shape perceptions of your products” said Jake Athey, VP Marketing and Customer Experience at Widen. “The accuracy of that data and the quality of the content both make a tremendous impact on purchase decisions. Products are becoming information, and the brands best able to manage that information will have an edge in e-commerce.”