Evolution of Digital Asset Management at Edge

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This is the forth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Edge has tried lots of things with Widen to streamline the catalog production process. Edge has over 600 vendors that they deal with in their catalogs. That’s a lot of copy and information to go with all of the products. Before DAM, all of that data was kept with the copy writers. In the early 1990’s, Widen and Edge went beyond the catalog production process to develop a database that became the start of Widen Digital Asset Management and Catalog Production systems. Now, all of their catalog data is in a central location where the correct information can go in the appropriate catalog. All images, logos, charts and product information is part of the Widen digital asset management and catalog publishing system. With the help of Widen digital assets management and catalog production technologies, Edge is saving about 75% of the time involved with their catalog production processes from 10 years ago. Watch the video to learn more about the evolution of digital asset management between Edge and Widen.

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