Executive Benefits for Digital Asset Management Adoption

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The ABI Research press release launched on 9/3/08 about their recently published Digital Asset Management markets study noted that one of the obstacles to DAM adoption was “a lack of interest on the part of C-level executives” according to industry analyst Zippy Aima.  For any executives needing motives to implement digital asset management solutions, here are few that should spark interest:

  • Enhance marketing productivity
  • Empower sales channels
  • Leverage investment in existing marketing materials
  • Carry brands further, faster
  • Secure existing market presence
  • Solidify customer relationships
  • Achieve marketing automation with minimal effort

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