Executive Benefits for Digital Asset Management Adoption

by ,

The ABI Research press release launched on 9/3/08 about their recently published Digital Asset Management markets study noted that one of the obstacles to DAM adoption was “a lack of interest on the part of C-level executives” according to industry analyst Zippy Aima.  For any executives needing motives to implement digital asset management solutions, here are few that should spark interest:

  • Enhance marketing productivity
  • Empower sales channels
  • Leverage investment in existing marketing materials
  • Carry brands further, faster
  • Secure existing market presence
  • Solidify customer relationships
  • Achieve marketing automation with minimal effort

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started