I recently read a CMSWire article, titled “Mailchimp: Automation is Just Good Marketing,” and I couldn’t agree more with the premise that good marketing requires automation. While marketers continue to find ways to be more agile, tell better stories and produce more relevant content for more targeted channels, there’s no other way to scale than to seek out ways to automate. That’s exactly the basis behind the practice of what I like to call “marketing hacks” and the release of our new Zapier integration.
Integrations are among the most significant trends in DAM. In order for DAM to be successful and longstanding, the system should be the central source of truth and also extend assets — from capture to distribution — across the systems, people and processes of your organization. However, not all connections require technical / development skills in order to extend assets across your network. That’s why our “marketing hacks” series focuses on empowering anyone with appropriate access and a little confidence to connect your content with other common tools.
Widen’s new integration between the Media Collective and Zapier empowers non-technical, digital savvy marketing and creative pros to capture more content from many of the web services we use everyday. We’ve long had integrations with popular file sharing tools like Dropbox and Box, in addition to social publishing to Facebook, Twitter and YouTube. Now, you can do so much more with access to the Zapier app directory.
Using Zapier, anyone (with upload permission in the Media Collective) can capture new assets from popular social media, file sharing, email and project management tools and upload them to the DAM system. We were first introduced to these simple cloud connectors a few years ago with the work MINI USA and their digital agency, BEAM Interactive, were doing to capture user-generated content from their customers and fans on social media. We’ve covered this workflow involving Instagram, IFTTT and Dropbox extensively in previous marketing hacks posts.
Now, the possibilities (and minutes saved) are endless to capture more content, yet power your content marketing engine with a single source of truth.
Here’s a sampling of what you can do with Zapier:
- Automatically upload files from your Google Docs, Google Drive, Dropbox, Box and SugarSync folders.
- Capture user-generated photo and video content from Instagram and Tumblr using your hashtags.
- Upload via email with Gmail, Basecamp project and Evernote notes and screen captures.
Reference this slide deck with details on how to configure the Zaps that are right for your workflow.
What Zaps do you find most useful?