Organization and communication are key elements of how things get done in any business. When it comes to the apparel and footwear, sporting goods and fitness industries, everyone is looking for speed and smooth, easy running. Widen is a leading provider of digital asset management (DAM) solutions, working with professional sports teams and organizations, including Brooks Running, Trek Bicycle and Life Fitness. We provide branded web portals to organize, share and track all their photos, videos and brand assets.
Amy Clerget, a project manager at Brooks Running, use to depend on a complex combination of email attachments, ZIP files and Dropbox links. "There was zero organization. It was now, looking back, insanity," she said. A running apparel and footwear company based in Seattle, Washington and sold worldwide, Brooks Running needed global distribution and support. They selected Widen as their DAM provider.
Now, the photographers are directly uploading to the DAM system, so there's no delay between finishing the work, receiving the file and getting it to the people who really need it. Roles are clearly differentiated and assets are tracked, so there's no time lost chasing things down. "You have that conversation once, and then [the asset] is built into the DAM. Then, every time, it just magically happens!"
Jeremy McKinley, Retail Brand Manager at Trek Bicycle, is in charge of retail marketing and promotions. He emphasized that he's found the Media Collective "to be a great way for me to go find an image that I can use in an ad. Otherwise, I was out searching the Internet for something I may or may not have rights to." With the DAM system, independent retailers can easily find and customize images and logos with Widen's Marketing Builder. "I can't imagine not having a single place for all of the images for all of the retailers to go to. As a global company, [we want] to support our retailers and help them do the best business they can."
Kate Bennewitz at Life Fitness works as a creative project manager with different designers, marketers, contractors and agencies around the world. "Using Widen's site, we can easily upload all of our new information regarding products. Globally, I can have something up at 8 a.m. and [users in] the Netherlands are getting the same thing, right around the same time they need it, so it's a great support mechanism for our company and the way we're growing."
Other apparel providers are also taking notice of how our cloud-based DAM solutions can improve how efficiently they share and distribute their assets, too. Request a demo to see how you can find and use the Media Collective and...boom! You’ll be on your way with organizing, distributing and using all the assets you’ve created in more ways than you can ever imagine.