One challenge many marketing teams face today is sharing large quantities of files in a visual, simple way. Email attachments are limited by file size and FTP can be confusing for less-technically savvy people. Portals not only allow you to share many files at once, but in a visually appealing and branded way.
During our Portals contest, we asked our customers to share an example of how they’re sharing assets with Portals. Here are four great examples of portals and the story behind their use.
Door County Season of Blossoms
Jen Rogers, Communications & PR Manager at Door County Visitor Bureau, shared this portal. Her team shares videos, images, and PDFs with the media as part of their pitch. In the past, they’ve shared these files on a flashdrive. This year they’re using a portal to share the files. The portal lays out the images and videos so they can be easily seen and downloaded. From a stunning aerial shot above cherry orchard blossoms to inviting lifestyle photographs, this portal highlights the beauty of Door County. The buttons on the headers are CTAs, directing the media to their website to view spring brochures and information.
American Woodmark February 2017 Product Launch, The Power of Transformation
Kim Habel, Digital Specialist at American Woodmark, shared this product launch portal. The portal pairs compelling product descriptions and some beautiful product photography. American Woodmark launches new products twice a year and is using this portal for their sales force. “All they have to do is open up the link and share the information with the store designers at Home Depot,” Kim shared. “The reps could also download new images for their own use.”
Kim and her team are exploring the portal as a way to train their Customer Care team and to show off their new products. They’re also exploring the benefits of using the portal with their outside agencies that work on their digital presence, social, and email campaigns.
Clear Channel Talon Photography Portal
Ben Hope, Head of Design & Photography at Clear Channel UK, shared a portal built to share photography and marketing collateral with Clear Channel’s clients. The portal features video, nice photography, banners, CTAs, and contact info.
Widen Resources: Med Ed
Digital asset management (DAM) can be complex, especially for those new to the concept and software. Jane Leuchter, Content Librarian at The Institute for Functional Medicine, created this portal to help one of the departments at IFM (Medical Education) learn how to use the Widen Collective. When someone from the department signs into the system, they can access this portal to find resources specific to them. These key resources located in one place help the user learn about the system before getting too deep into it.
Share your marketing content with Portals
Portals save novice users from navigating a large DAM library and enable admins to personalize assets for an audience without disturbing collections that multiple groups use. As an extension of the DAM system, portals distribute all asset types (videos, photos, graphics, PDFs, templates, slide decks) in a seamless way.
Above are just a few examples of how others are using Portals to share their assets. Some other ideas include sharing….
- Customer product galleries to show your buyers what’s possible
- Partner marketing collateral
- Brand guidelines with supporting brand assets
- Photography for use
- Event promotions