This second video continues a series of four new videos about why digital asset management should be atop a marketer’s list of priorities. In this segment, we talk about giving your digital assets a chance to do more for you by making your digital media available for your “digital media consumers” to repurpose according to your guidance, further boosting your return on marketing investments beyond the intended use.
Watch the video to learn more about letting your digital assets thrive by managing them more effectively.
Placing your digital media and brand assets into a digital asset management system gives your assets a chance to be reused and repurposed by your customers beyond the original intent. When your customers can access your authentic library of digital media and brand assets, you’re able to add more value to your customer relationships while also improving brand consistency across many customers and channels.
Watch the other videos part of this series: