Dear Dr. DAM: Healthcare Service Provider Seeking Assistance with Digital Asset Management

by ,

DEAR DR. DAM:  I’m the Assistant Director of Corporate Communications for a healthcare service provider.  I have to admit, it’s a little odd I’m contacting a doctor to help me with media asset management.  One of my team members was tapped two years ago to find a digital asset management solution for managing assets but dropped the ball along the way.  This DAM thing has again risen to the top.  There are five people part of my staff and we act like an advertising agency handling all of the marketing and public relations activities for about 100 different facilities.  Our facilities include hospitals, physician offices, outpatient centers, long term care facilities and retirement communities – all with similar but different needs.  Here’s my situation… We’re in constant conflict with I.T. due to resource allocation problems.  All assets are stored on servers and local hard drives.  We have no file structure or metadata.  We have an outside agency that we use only for broadcast media.  I have no idea how many assets we have for certain, but it’s getting out of hand when it comes to finding things – we usually end up recreating pieces that have probably been created 100 times.  I buy a lot of stock photography and would like something simple like this when it comes to managing and finding our own stuff.  Please help.

DEAR CLINICAL RESEARCH KIM:  I’d like to see you give serious consideration to a software as a service solution, in which all I.T. is handled by the provider – everything from implementation to ongoing support, upgrades and security.  The one that I’m thinking of will help you migrate all of your existing data to their servers.  Don’t worry about security and compliance being an issue – Widen has got you covered and has experience with the marcomm departments at other healthcare service providers using web based DAM.  The Widen Communications team will help you set up a usable metadata structure that you can populate as you go.  Ease of use is a non-issue… if you can use stock photo sites, you’re already trained on using Widen's marketing software.  When your external agency needs access to files for creation of broadcast media, all you need to do is grant them their own role with access to the files they need.  By the way, don’t feel weird about contacting Dr. DAM – everyone can use some expert advice once in awhile! 


comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started