HighEdWeb 2013 presentation recording: Making digital asset management a success for higher education

by ,

Check out the recorded presentation and slide deck - “Making digital asset management (DAM) a success for higher education” - by Corey Chimko, the global DAM administrator for Cornell University, along with Widen’s Brand Strategist Nina Brakel-Schutt.
This presentation was given at the annual conference of the Higher Education Web Professionals Association (HighEdWeb) October 8, 2013 at the Buffalo Niagara Convention Center in Buffalo, NY.
"Making digital asset management (DAM) a success for higher ed" from HighEdWeb 2013
Check out the full slide deck here:

The presentation covers the following topics:
  • Key considerations when planning for a DAM system
  • How to approach metadata and search
  • Migrating assets to a categorized structure
  • Choosing a DAM administrator
  • User governance
  • Keeping your DAM system up-to-date
Last year in Milwaukee, Nina provided a talk with Lee Stadler, senior designer at Ottawa University, on how digital asset management has become a necessary website strategy to help colleges and universities better tell their story. See video.
For related content, check out the webinar “Making DAM a Success for Higher Education” recorded earlier this year.
HighEdWeb is for all higher education Web professionals—from programmers to marketers to designers to all team members in-between— to explore the unique Web issues facing colleges and universities today. Learn more about HighEdWeb at www.highedweb.org.
Widen provides digital asset management solutions to higher education institutions big and small. If you’re in higher ed and have questions about DAM, feel free to get in touch with one of our advisors today.

Topics: Events, Customer Stories

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started