Highlights from Widen’s summer 2015 hackathon

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Think creatively. Try something new. Help others.

These are just a few of our cultural traits seen on the lobby wall as soon as you walk in the front door at Widen. Widen employees and teams are encouraged to exercise creative freedoms daily. That’s one of the values that makes Widen one of Madison’s best places to work, and why we’re so inspired to help customers solve marketing, creative, technology and communication problems.

One of the more distinct and deliberate ways in which we rally around our ability to empower creative expression is with our bi-annual hackathon. Our software development teams have been collaborating and competing in internal hackathons the last four years. These two-day events have provided great ideas for proof of concepts to new features, apps and modules; internal process advances; experimentation with new technologies, code libraries and devices; and explorations of data, trends and insights.

This time around, we encouraged more collaboration and participation in the event by opening it up to the entire software team. With that, comes a new name…


#48Create - Widen's Bi-Annual Hackathon

It carries a double meaning for us Wideneers. (1.) 48 hours to create anything and (2) Honoring our heritage of innovating since 1948.


Check out our highlight reel to get a feel for what goes on during Widen’s #48Create hackathon.


While the goal of this event is to encourage creative expression and ideation for any level of innovation and creative problem solving, we’re always amazed with the outcomes and spirit our Wideneers present after only two days.

Here are a few of the #48Create projects we’re most excited about sharing with our customers in the near future:

  • Using artificial intelligence to offer recommendations based on preferences and peer reviews
  • Perceptual hashing to identify cross-browser rendering inconsistencies and problems
  • DAM explorer, which offers visually-pleasing galleries that are publicly accessible, explorable and sharable
  • Design review surveys to make UI / UX research sensible, empathetic, usable and fun

That’s about all we want to say about it for now, but we welcome a conversation anytime!

Topics: Culture & Company

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