Digital asset management software is, by its very nature, designed for people who have lots on their plates. In the case of marketing communications groups, that means juggling messaging, brand consistency, permissions, press relations, and all sorts of other things.
When you’ve got that much to deal with, an understanding of how to prioritize tasks is paramount. You’ve got goals, milestones and benchmarks—and you’re far less likely to meet or exceed expectations (be they yours or anyone else’s) if you don’t know which jobs will make the deepest impact at your organization.
In a survey sponsored by ClickSquared, The Relevancy Group recently asked 360 U.S. marketers about their top three priorities for the upcoming year.
From the top ten marketing priorities in 2012, we identified five areas where digital asset management can make a real difference:
- Improving segmentation and targeting
- Integrating into social channels, leveraging social data
- Increasing relevancy via dynamic content
- Improving response attribution
- Centralizing marketing applications into one suite
In the case of each of these priorities, identified by marketers as being among the most important, DAM can make reaching your goals a smoother, more fulfilling process by streamlining your workflow and reducing the time spent on redundant tasks—freeing you up to exercise your most creative, strategic communications muscles.
Want to know more about how DAM can help? Check out this white paper titled “How you can meet your top marketing priorities with digital asset management”. Once you’ve read it, let us know what you think. Do you have other major priorities you think DAM could help you address more effectively?