Social media, improved Internet technologies, and mobile devices have put a new twist on marketing. People have become accustomed to the ability to immediately communicate with vast numbers of other people all over the globe. The ease with which people can acquire data has resulted in decreased patience for load times.
This impatience has put pressure on sales and marketing teams, as they need to be prepared for communicating with potential clients around the clock. Since they might also need to send assets to a variety of people, the appropriate videos and images have to be ready and available for use.
Clients aren't the only people that marketers have to be ready to respond to, though. They also need to have assets waiting in the wings for the press. News and media outlets demand answers just as quick as clients, and like clients, they won't spend too much time waiting around for results. They aren't going to wait for a key video from a digital asset library if they need to meet a deadline. Instead, they’ll publish whatever information they have and your company might lose out on a chance for exposure.
Digital Asset Management software ensures that you have whatever assets you need on hand as soon as a request is made by keeping them organized and easily available. Instead of needing to go through a time-consuming request process, the system user simply searches for the appropriate asset and sends it to the media source. It's analogous to pulling a set of photos out of a neatly organized file and just handing them over to a reporter who asks for them (except that with a DAM system, it takes way less time).
Better yet, digital asset management tools also make sure that the assets that are provided to various media sources are properly branded. This avoids making major blunders such as sending out assets that use outdated branding and other information that could create confusion. DAM systems make it easy to avoid such mistakes by providing centralized control over a corporate image library.
DAM system administrators have control over user access to assets. This way, they provide system users with video content, images, and other files that are appropriately branded and pertinent.
Sign up for a demo of Widen brand asset management software today to see how your company can be prepared for marketing with media sources.