This third video continues a series of four new videos about why digital asset management should be atop a marketer’s list of priorities. In this segment, we talk about how digital asset management helps to bring added value to customer relationships.
Watch the video to learn more about how Digital Asset Management brings value to customer relationships.
In marketing organizations where there is a central marketing/brand authority and dealer channels, DAM helps enhance the positioning of our customers’ products among their customers because they prefer the ease with which they have in acquiring and using digital asset managed and fed by the Widen digital asset management system.
DAM helps to enhance the relationship because it creates / enables improved revenue generating activities and helps with competitive positioning and differentiation. The retail channels that have the easiest access to the highest quality digital assets will give preferred positioning to that customer’s digital assets. For marketers that are concerned about positioning and differentiation of their brand, they should make technologies that help manage and distribute their digital brand assets a top priority.
Watch the other videos part of this series:
For more information, download the white paper: How DAM Can Help Achieve Top Marketing Priorities