How do you define DAM?

by ,

With the recent launch of the discussion boards for LinkedIn Group there’s been some interesting questions asked and feedback given.  Here’s a question from one of the LinkedIn Groups for Digital Asset Management:

How do you define DAM?
DAM can be seen as both a set of processes (disciplines, even), as well as the underlying systems to support the processes. As clearly as possible, and *without* using the words "asset" or "management", how do you define DAM? The word "digital" is allowed!

Contributors posted a variety of interesting responses, however what I want to ask is this…

Is “Digital Asset Management” considered only the tasks, decisions and processes in managing rich media or does the concept of DAM embrace the technology – the software systems that enable DAM workflows to help organization be more efficient and effective?

Join the conversation on LinkedIn

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

Widen Wins!


Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article


Gain the competitive edge


Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Get Started