How do you define DAM?

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With the recent launch of the discussion boards for LinkedIn Group there’s been some interesting questions asked and feedback given.  Here’s a question from one of the LinkedIn Groups for Digital Asset Management:

How do you define DAM?
DAM can be seen as both a set of processes (disciplines, even), as well as the underlying systems to support the processes. As clearly as possible, and *without* using the words "asset" or "management", how do you define DAM? The word "digital" is allowed!

Contributors posted a variety of interesting responses, however what I want to ask is this…

Is “Digital Asset Management” considered only the tasks, decisions and processes in managing rich media or does the concept of DAM embrace the technology – the software systems that enable DAM workflows to help organization be more efficient and effective?

Join the conversation on LinkedIn

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