Widen sponsors a series of member dinners hosted by the Chicago BMA (Business Marketing Association). As members of the BMA, you get to attend these small venues, held at different restaurants around the Chicagoland area, designed to provide an approachable environment for networking with other marketing professionals.
Two nights ago, I attended the BMA dinner at Chicagoq, a smaller restaurant in downtown Chicago’s Gold Coast neighborhood. With 20 people in attendance, we filled a large, square table in a private room upstairs where we talked about a presentation one of the BMA board members heard that afternoon. It was a presentation by the former CEO of Procter & Gamble, A.G. Lafley, that focused on how companies define winning today.