How does your organization define “winning” today?

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Widen - made in Madison, enjoyed the world overWiden sponsors a series of member dinners hosted by the Chicago BMA (Business Marketing Association). As members of the BMA, you get to attend these small venues, held at different restaurants around the Chicagoland area, designed to provide an approachable environment for networking with other marketing professionals.

Two nights ago, I attended the BMA dinner at Chicagoq, a smaller restaurant in downtown Chicago’s Gold Coast neighborhood. With 20 people in attendance, we filled a large, square table in a private room upstairs where we talked about a presentation one of the BMA board members heard that afternoon. It was a presentation by the former CEO of Procter & Gamble, A.G. Lafley, that focused on how companies define winning today.

The question was posed to everyone in attendance – how did we define winning in an anemic, global economy – and led to an engaging conversation that centered around employees, rather than revenues, awards, or publicity. From employee engagement, to management training, to conflict resolution and brand ambassadors, everyone agreed that an organization’s employees are key to any kind of success they’re likely to experience. We all felt that the better you are at channeling your human capital in a positive way, the greater results you’ll yield.
 
I’m lucky enough to work at one of those companies that truly value their employees. There is no shortage of reminders that our voices are heard and reflected in our culture. I proudly explained, to the other BMA members, the precedent our CEO has set – to encourage creative expression for all employees, across job descriptions and beyond existing skill sets. Widen employees are empowered to do what motivates them and what they’re passionate about. We set our own goals for success and work with our managers to create a path to fulfill those goals. It truly is a company of ideas where anything feels possible. That feeling fuels our innovation, our flexibility, and our confidence in everything we do.
 
So, how do I define winning organizations in today’s economy?
 
With two simple words – happy employees.
 

Topics: Events, Culture & Company

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